Hi
Hi
Musa Ayuba
Digital
Musa Ayuba
Digital
MARKETING
MARKETING
SEO, SEA, GEO, E‑com and Brand Strategy
what I can do for you
I work where organic search, performance marketing, e‑commerce and business meet. I help brands turn organic and paid visibility into online sales.
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
About me
I’m a digital marketer working across SEO, performance marketing and e‑commerce. I have a keen interest in data and the insights it reveals, backed by over 2 years of hands-on experience in global digital performance marketing.
Email :
Email :
SEO Lab & Insights
Notes from my own SEO experiments and thoughts on digital marketing: what I tested, what worked and what I learned.
Hi
Hi
Let's work together
Hiring for a digital marketing, SEO or e‑commerce role, or want a second pair of eyes on your site’s search performance? Let’s talk.
Hi
Hi
Musa Ayuba
Digital
Musa Ayuba
Digital
MARKETING
MARKETING
SEO, SEA, GEO, E‑com and Brand Strategy
what I can do for you
I work where organic search, performance marketing, e‑commerce and business meet. I help brands turn organic and paid visibility into online sales.
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
About me
I’m a digital marketer working across SEO, performance marketing and e‑commerce. I have a keen interest in data and the insights it reveals, backed by over 2 years of hands-on experience in global digital performance marketing.
Email :
Email :
SEO Lab & Insights
Notes from my own SEO experiments and thoughts on digital marketing: what I tested, what worked and what I learned.
Hi
Hi
Let's work together
Hiring for a digital marketing, SEO or e‑commerce role, or want a second pair of eyes on your site’s search performance? Let’s talk.
Hi
Hi
Musa Ayuba
Digital
Musa Ayuba
Digital
MARKETING
MARKETING
SEO, SEA, GEO, E‑com and Brand Strategy
what I can do for you
I work where organic search, performance marketing, e‑commerce and business meet. I help brands turn organic and paid visibility into online sales.
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
About me
I’m a digital marketer working across SEO, performance marketing and e‑commerce. I have a keen interest in data and the insights it reveals, backed by over 2 years of hands-on experience in global digital performance marketing.
Email :
Email :
SEO Lab & Insights
Notes from my own SEO experiments and thoughts on digital marketing: what I tested, what worked and what I learned.
Hi
Hi
Let's work together
Hiring for a digital marketing, SEO or e‑commerce role, or want a second pair of eyes on your site’s search performance? Let’s talk.